King C. Gillette beard care builds on shave brand's legacy

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King C. Gillette beard care builds on shave brand's legacy

By Gisselle Gaitan - 05/28/2020

King C. Gillette, a new product line from Gillette, is looking to change the way men perfect their facial hair styles and at-home grooming regimens.

Named after the brand’s founder, King Camp Gillette, the line of products were inspired by more than 115 years of innovation and grooming experience, the Boston-based company said.

“We're excited to announce the launch of the King C. Gillette range — the first complete lineup of products and tools designed for men with facial hair. Our founder King C. Gillette revolutionized the male grooming experience more than a century ago, and so it is fitting that this new brand bears his name,” said Gary Coombe, CEO of Gillette. “All men have their own grooming styles and rituals which is personal to them, and so we've put all our years of shaving experience together with the very best razor, hair and skin care technologies to create this full range of tools, accessories and care products to meet all the grooming needs of all men. It's the one-stop shop for grooming that men have been looking for.”

The line includes such facial hair care essentials as beard wash and oil, as well as a double-edged safety razor. At launch, the range will be categorized into three sections — Shave and Edge, Trim, and Care. Shave and Edge products will include the double-edged safety razor and blade refills, shave and edging razor and blade refills, and transparent shave gel.

The Trim selection includes the King C. Gillette beard trimmer; while the Care line will have the daily beard and face wash, soft beard balm and beard oil, which have been formulated with such plant-based ingredients as argan oil, avocado oil, coconut water, aloe vera, white tea extract and cocoa butter.

The collection also features the brand’s signature scent, which contains notes of cardamom, ginger, lavender and bourbon oil, as well as base notes of patchouli and sandalwood.

King C. Gillette can be found at Walgreens locations nationwide for prices that range from $5.99 to $29.99.