Aquaphor Baby intros new diaper rash paste

WILTON, Conn. — Beiersdorf’s Aquaphor Baby brand is introducing a new diaper rash relief product. The company on Wednesday launched Aquaphor Baby Fast Relief Paste, an odorless paste made with 40% zinc oxide that blocks moisture to keep the baby protected.

"With Aquaphor's 90 years of skin care expertise, we developed a maximum strength zinc oxide paste made for diaper rash, that feels light and is free of unpleasant odors, parabens or fragrances that can irritate baby's delicate skin," Aquaphor marketing director Erynn Keefe said. "We are pleased to introduce Aquaphor Baby Fast Relief Diaper Rash Paste, which goes on and wipes off easily and is clinically proven to protect and relieve diaper rash, so parents can trust baby's skin will be protected all night long.”

The brand said that 90% of moms who tried the new paste said they saw visible relief from diaper rash after one use, and 3-in-4 said they would switch to Aquaphor Baby Paste. The paste also contains provitamin B5 and shea butter.

“At some point in baby's early years, parents will deal with diaper rash. I see a baby with severe diaper rash at least once a week in my office,” pediatrician and Aquaphor Baby partner Dr. Alanna said. “For mild diaper rash, I recommend an ointment to soothe and protect skin, but when baby has a more severe diaper rash and you need to step up your game, I recommend a thicker paste with lots of zinc, like Aquaphor Baby Fast Relief Paste."