Aquaphor goes big on ointment body spray launch

WILTON, Conn. — Beiersdorf’s Aquaphor brand is currently in the middle of its biggest launch ever to bring the first ointment body spray to the category. Aquaphor Ointment Body Spray contains the same ingredients as Aquaphor Healing Ointment, and is designed to immediately soothe and relive dry skin, the company said.

“After five years of development, we are proud to introduce a true innovation in the hand and body category — the first ointment in a spray-able format,” Aquaphor marketing director Erynn Keefe said. “Building on our long history of skin care expertise, this launch represents our commitment to solving dry skin issues and providing relief to consumers. It is a real game changer for people with very dry, rough skin.”

The spray uses a patent-pending non-ozone-depleting aerosol system to deliver a fine, continuous spray, even upside down, the brand said. It is set to launch in food, dug and mass retailers in September.