Arches & Halos Professional Brow reinvents DIY eyebrow game

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Arches & Halos Professional Brow reinvents DIY eyebrow game

By Gisselle Gaitan - 07/25/2019
The do-it-yourself eyebrow category just got a whole lot bigger.

Arches & Halos Professional Brow, which was inspired by Tonya Crooks, looks to help consumers with their eyebrow grooming, shaping and coloring.

“Today’s beauty enthusiast is craving professional quality eyebrow grooming tools without breaking their bank account. They demand simplicity and tools that are easy to use on-the-go,” Barry Shields, the managing partner at Beauty Partners, the parent company of the brand, said. “We’re proud to kick-off our newest offerings of pro-quality brow enhancing tools, including a wide range of color-perfect shades,”

Tonya Crooks, a Los Angeles-based celebrity expert to such stars as Julia Roberts, Halle Berry, Megan Fox and Fergie, sparked the collection’s creation through her eye to the finest details, the company said.

“Bringing celebrity-quality brows to the everyday beauty lover has been a dream of mine and I am beyond excited to see my dream realized with the launch of Arches & Halos,” celebrity brow expert Tonya Crooks said.

In addition, included with every product is Tonya’s DIY “6 Steps to the Perfect Brow,” the company said.

All of Arches & Halo Professional Brow products are ophthalmologist and dermatologist tested, as well as hypoallergenic, vegan, cruelty-free and Leaping Bunny approved.

Shoppers can find the brand’s products at select Target stores and website.