Ariana Grande’s new fragrance takes to the skies

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Ariana Grande’s new fragrance takes to the skies

06/29/2018
Ariana Grande is expanding her footprint in the beauty world by unveiling hew new fragrance.

In partnership with Luxe, the “No Tears Left to Cry” songstress has released the Ariana Grande Cloud scent, which is launching exclusively at Ulta Beauty and Shopper’s Drug Mart in the fall.

Aside from being a global superstar, Grande’s fragrance franchise has been touted as one of the most successful celebrity lines in years, and in 2017 boasted upwards of $150 million in sales since its launch.

"Each of Ariana's fragrances continues to surpass expectations, simply defying the trajectory of celebrity fragrances. This is a true testament to her ability to connect with her fans and her incredible passion to deliver a superior fragrance for them," Joel Ronkin, CEO of Luxe said. "We are incredibly honored to partner once again with such an influential and aspirational artist and look forward to continued success with the launch of Cloud."

The fragrance opens with a top blend of lavender blossom, juicy pear, and bergamot. Its heart contains crème de coconut, praline and vanilla orchid, while the dry down has notes of musks and wood, the company said.

"I love clouds, and I love this new fragrance. It is my favorite one yet!" Grande said.

The bottle was inspired by the optimism and youthful spirit brought from looking up at the sky juxtaposed with what a cloud means in the current digital age, the company said.

Coming in four sizes, the Eau de Parfum Spray in a 3.4 fl-oz. size retails for $59, a 1.7 fl-oz. size $49, 1.0 fl-oz. size for $39 and a .33 fl-oz. purse spray for $20.

All prices are manufacturer’s suggested retail price in U.S. dollars. The brand also will roll out to additional prestige retailers in late fall.