Aussie partners with Nickelodeon for brand's first-ever licensed product line

CINCINNATI — Procter & Gamble hair care brand Aussie and Nickelodeon have partnered on a new hair care collection for kids inspired by the preschool series “Dora the Explorer.”



“Nickelodeon is delighted to partner with Aussie Kids to create their first-ever licensed hair care line,” stated Samantha Kanter, VP packaged goods, Nickelodeon Consumer Products. “The collection allows Dora fans to experience their favorite explorers in a whole new way by making bath time fun and interactive for kids and parents everywhere.”



Available now at major retailers, Aussie Kids is designed specifically for children ages 2 years through 8 years. The collection offers 3-in-1 formulas that include a shampoo, conditioner and body wash all in one, and 2-in-1 formulas with a shampoo and conditioner in one to get their hair clean and conditioned in one step. A conditioner and detangler round out the collection. The full collection offers seven products, each with a different fruity scent and characters on the bottle to keep children engaged and happy as they start to develop a healthy bathtime routine.



“We spend a lot of time talking with moms, and we continually hear how challenging it is for them to find hair care products for their children when they are no longer babies,” added April Anslinger, associate marketing director for Aussie. “They want products that provide them with the right benefits for their kid’s hair, but still make bath time quick, easy and fun for both mom and kids. The addition of the Dora and Diego characters adds a new, fun element for kids while putting mom at ease because she is using a brand she trusts.”



Aussie Kids Dora the Explorer Hair Care Line includes:

• Aussie Kids 3-n-1s in Coral Reef Cupcake, Melon Head and G’Day Grape gets little ones clean in record speed with a shampoo, conditioner and body wash, all in one easy-to-use pump bottle;


• Aussie Kids 2-n-1s in Surfin’ Strawberry and Mango Mate leaves hair clean and frizz-free with a shampoo and conditioner that smoothes away tangles in every wash;


• Aussie Kids Coconutz Conditioner tackles tangles and leaves locks touchable and smooth; and


• Aussie Kids Bloomin’ Apple Detangler makes combing a breeze with a leave-in conditioner that tames tough knots and smoothes flyaways.