Australian tooth whitening brand hits the U.S.


NEW YORK — White Glo, a leading tooth whitening brand in Australia, has now debuted in the United States.

The White Glo line is comprised of three toothpastes to address different lifestyle factors that can cause staining and discoloration. All of the products are peroxide-free and use micro-polishing particles — a proprietary, low-abrasion blend of natural ingredients, such as calcium carbonate, silica and titanium dioxide — to lift stains, in tandem with the X-Action Whitening Toothbrush included free in each pack. The anti-stain brush has extra-condensed bristles and a suction cup handle for hygienic upright storage between uses.  As a bonus, each carton also contains a pocket-sized pack of dental flosser picks, creating a total at-home oral care system for $5.99 per pack.

The White Glo products include White Glo Professional Choice Extra Strength Whitening Toothpaste, White Glo Coffee & Tea Drinkers Formula, White Glo Smokers Formula and White Glo 2-in-1 with Mouthwash. There’s also the White Glo Express Whitening System that features a mouth tray and gel system for $19.99.


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