Balm Chicky Balm Balm to air on ABC's 'Shark Tank'

NEW YORK — Balm Chicky Balm Balm, the only brand of all-natural lip balm to feature "The Friend End" tube, will appear on ABC's "Shark Tank" to showcase the product.



With “The Friend End,” users can reserve the main side of the tube for themselves while sharing the opposite end, filled with a separate pot of balm, for any opportunistic friends who ask to borrow some.

 

“Balm Chicky Balm Balm solves the main problem with balm sharing,” stated co-founder Liz Moskow. “With Balm Chicky Balm Balm and The Friend End, you can keep your lips sacred and germ free, while still being kind enough to share your soothing lip care with others. In essence, we¹re the benevolent balm.”

 

Moskow and Abby Schwalb, inventors and patent-holders of “The Friend End,” launched the lip balm company to prove the effectiveness of their tube concept, which has larger application opportunities across the prestige cosmetic, personal care and craft markets.

 

“Initially, Balm Chicky Balm Balm was just a fun way to prove the concept of the Friend End tube,” added Schwalb, “But it quickly grew legs of its own with the ultra-catchy, 70's bass line mantra: "Balm Chicky Balm Balm.”

 

Moskow and Schwalb will appear on Shark Tank on Feb. 3 (8 p.m. to 9 p.m., ET) to pitch Balm Chicky Balm Balm and showcase “The Friend End” tube.