DENVER — Following the BB cream craze in the face makeup category, these multitasking beauty balms are hitting the hair care aisle.
One of the newer entrants is Mineral Fusion, which has four formulations of beauty balms: Curl Care, Hair Repair, Vibrant Shine and Volumizing. The leave-in formula is infused with anti-aging botanicals and minerals to revitalize and strengthen hair follicles. The beauty balms are priced at $12.99 each.