Showcasing the latest in beauty
SinfulColors expands into makeup
SinfulColors has packed a punch in the nail lacquer category, with on-trend colors and collaborations with Kylie Jenner and Kandee Johnson. The Revlon-owned company is going beyond the nail category, rolling out a color cosmetics collection fronted by actress Vanessa Hudgens.
“Vanessa is the perfect global color collaborator for SinfulColors — she’s not afraid to express herself or take risks,” SinfulColors senior director of global marketing Siobhan McCarthy said
The first 18 items debuted on Amazon, and more than 100 SKUs with retail prices starting at $3.99 will roll out to select chains in early 2018. Retailers said the lineup would allow Revlon to compete with the invasion of mass-market independent brands, and a leg up with millennial shoppers.
Seaweed Bath extends product line
Seaweed Bath has new items in its Detox + Age Defying Skin Care line, launching first at Target. Included are a Purifying Gel Cleanser, a Purifying Micro Scrub, a Restore + Protect Day Cream and a Restoring Marine Night Therapy cream.
Allison Grossman and her husband Adam established Seaweed Bath while looking for a natural solution for Adam’s sensitive skin. The company’s products contain hand-harvested Bladderwrack seaweed found off the coast of Portland, Maine. It is picked every summer when the seaweed is at its peak for nutrient density in a way that allows it to regenerate to the same size or larger within 36 months, the company said.
The brand is rapidly expanding in mass stores, including Target, CVS Pharmacy and Whole Foods.
Physicians Formula marks 80 years with new Items that get back to its roots
To celebrate its eighth decade, Physicians Formula is rolling out a bevy of new items. One, in particular, incorporates the power of charcoal. The brand’s Charcoal Detox Cleansing Stick brings Physicians Formula back to its roots as a problem and solution skin care line, but with the fresh twist of a stick package.
The stick debuts early in 2018 priced at $9.95. Other standouts the company has in the pipeline for
next year include a brow enhancer called Brow Last, a range of foundations called The Healthy Foundation, a new Butter Highlighter and a build-out of its lip offering in the form of a collection called Healthy Lip Velvet Lip. A major initiative for the company is to expand its shade ranges to serve all consumer complexions, it said.
IsaDora’s back in the U.S., bringing Swedish innovation
Walgreens.com is exclusively selling IsaDora’s new Nude Super Fluid Foundation, a new generation of foundation formulations. The foundation fuses with skin to create a “no makeup” feel, and is suited for all skin types.
The Swedish color brand launched 150 SKUs on Walgreens.com in November. It is a homecoming for IsaDora, the best-selling color brand in Sweden, according to statistics from The Swedish Cosmetics, Toiletry and Detergent Association.
Walgreens stocked IsaDora chainwide in 2005, helping build exclusivity in its beauty aisles. In 2008, it retrenched from the United States, but IsaDora’s management feels the time is right to grow stateside — especially amid mounting demand for color cosmetics.
SinfulColors has packed a punch in the nail lacquer category, with on-trend colors and collaborations with Kylie Jenner and Kandee Johnson. The Revlon-owned company is going beyond the nail category, rolling out a color cosmetics collection fronted by actress Vanessa Hudgens.
“Vanessa is the perfect global color collaborator for SinfulColors — she’s not afraid to express herself or take risks,” SinfulColors senior director of global marketing Siobhan McCarthy said
The first 18 items debuted on Amazon, and more than 100 SKUs with retail prices starting at $3.99 will roll out to select chains in early 2018. Retailers said the lineup would allow Revlon to compete with the invasion of mass-market independent brands, and a leg up with millennial shoppers.
Seaweed Bath extends product line
Seaweed Bath has new items in its Detox + Age Defying Skin Care line, launching first at Target. Included are a Purifying Gel Cleanser, a Purifying Micro Scrub, a Restore + Protect Day Cream and a Restoring Marine Night Therapy cream.Allison Grossman and her husband Adam established Seaweed Bath while looking for a natural solution for Adam’s sensitive skin. The company’s products contain hand-harvested Bladderwrack seaweed found off the coast of Portland, Maine. It is picked every summer when the seaweed is at its peak for nutrient density in a way that allows it to regenerate to the same size or larger within 36 months, the company said.
The brand is rapidly expanding in mass stores, including Target, CVS Pharmacy and Whole Foods.
Physicians Formula marks 80 years with new Items that get back to its roots
To celebrate its eighth decade, Physicians Formula is rolling out a bevy of new items. One, in particular, incorporates the power of charcoal. The brand’s Charcoal Detox Cleansing Stick brings Physicians Formula back to its roots as a problem and solution skin care line, but with the fresh twist of a stick package.The stick debuts early in 2018 priced at $9.95. Other standouts the company has in the pipeline for
next year include a brow enhancer called Brow Last, a range of foundations called The Healthy Foundation, a new Butter Highlighter and a build-out of its lip offering in the form of a collection called Healthy Lip Velvet Lip. A major initiative for the company is to expand its shade ranges to serve all consumer complexions, it said.
IsaDora’s back in the U.S., bringing Swedish innovation
Walgreens.com is exclusively selling IsaDora’s new Nude Super Fluid Foundation, a new generation of foundation formulations. The foundation fuses with skin to create a “no makeup” feel, and is suited for all skin types.The Swedish color brand launched 150 SKUs on Walgreens.com in November. It is a homecoming for IsaDora, the best-selling color brand in Sweden, according to statistics from The Swedish Cosmetics, Toiletry and Detergent Association.
Walgreens stocked IsaDora chainwide in 2005, helping build exclusivity in its beauty aisles. In 2008, it retrenched from the United States, but IsaDora’s management feels the time is right to grow stateside — especially amid mounting demand for color cosmetics.