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Beauty, personal care companies to support the 'Look Good Feel Better' program during Breast Cancer Awareness Month


WASHINGTON — Look Good Feel Better has announced the details of multiple new partnership programs being launched to support the Look Good Feel Better program during October’s Breast Cancer Awareness Month.

Each partnership provides financial and/or educational support for the program and its mission to help people with cancer regain their appearance, sense of self and some normalcy while battling cancer.

Look Good Feel Better is a nationwide program that offers free workshops and educational resources that address skin changes and concerns, and offers lessons on wigs, turbans, cosmetics, nail care, accessories and wardrobe styling. The October programs include a number of beauty, personal care and accessories brands, including Colomer USA, Dior, Elizabeth Arden, Institut Esthederm, Lash Control, Leading Lady, Mama Mio, NuFace, Philosophy, Revlon, Sexy Hair and Skin Authority.

“Hundreds of thousands of women in the U.S. will be diagnosed with breast cancer this year, many of whom will not only face the physical effects of the disease itself, but also the psychological toll of treatment and recovery,” stated Louanne Roark, executive director of the Personal Care Products Council Foundation and Look Good Feel Better. “Changes in appearance, from complexion and skin sensitivity to hair loss or mastectomy, can be devastating to a woman with cancer. Look Good Feel Better helps improve morale and gives women with all forms of cancer back some control, confidence and hope during a very difficult time.”

The following programs will raise awareness and funds to support the LGFB program during October and, in some cases, beyond. All funds raised will go to the Personal Care Products Council Foundation to benefit the Look Good Feel Better program:

  • Colomer USA, a, manufacturer of multicultural hair care brand Creme of Nature, will include information about Look Good Feel Better workshops in specially marked Creme of Nature products, which will be sold during September, October and November.

  • Dior will launch its annual auction beginning Oct. 15, and running through Oct. 29. Dior fans can visit to bid on items in three categories: Luxe Trips, Elite Experiences and Lavish Products as well as a “Shop Now” section, where customers can purchase items available exclusively through Dior and select partners. Auction proceeds will benefit the Look Good Feel Better program.

  • Elizabeth Arden will continue to run its #Pin It to Give It Campaign throughout the month of October. For each repin of an image on Elizabeth Arden’s “Pin It to Give It” Pinterest board they will donate an eyeliner to the Personal Care Products Council Foundation for use in the kits used in Look Good Feel Better group workshops.

  • Institut Esthderm will contribute a minimum of $5 from the sale of each Limited Edition Time Technology Cream sold in the United States to the Look Good Feel Better program during October.

  • Lash Control will contribute 30% of the proceeds from sales of its Pink Squeeze mascara to the Look Good Feel Better program for the entire month of October.

  • Leading Lady will contribute $1 from each pink bra sold during October to the Look Good Feel Better program.

  • Mama Mio Skincare will contribute $1 per Boob Tube sold on, and $1 for any product sold at Canyon Ranch Miami during the month of October.

  • Philosophy recently launched “Graceful Journey,” an inspirational gift set featuring Pure Grace shampoo, bath and shower gel, along with seven cards offering words of encouragement to help guide people through life’s difficult journeys. From now until Sept. 1, 2013, 100% of the net proceeds from the sale of each graceful journey set will benefit the Look Good Feel Better program.

  • Revlon has partnered with Allure magazine to offer a special “Beauty Bundle” of products recommended by Allure Beauty editors, with $5 from each purchase going to the Look Good Feel Better program until Oct. 18.

  • Sexy Hair launched the first Caring is Sexy Cut-A-Thon on Oct. 10. All 50 states are represented, and nearly 900 salons will participate. Ten dollars from each haircut offered in participating salons will be contributed to the PCPC Foundation to benefit Look Good Feel Better.

  • Skin Authority will contribute $5 to Look Good Feel Better for every Touch Transforms special edition home care kit sold in the United States through the month of October.

The U.S. Look Good Feel Better program is a collaboration of the Personal Care Products Council Foundation, a charitable organization established by the Personal Care Products Council; the American Cancer Society; and the Professional Beauty Association.


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