Belly Bandit launches value-priced line at Target

SHERMAN OAKS, Calif. -- Maternity and shapewear brand Belly Bandit has launched a new, value-priced collection of pregnancy support and post-pregnancy compression-wear at Target.

Representing the company's first launch of a "sister brand," the Under Wrapz line combines Belly Bandit's proprietary designs with innovative fabrics to create unprecedented levels of comfort and support for expecting mothers and new moms.

Inspired by the parent company's best-selling products, Under Wrapz will offer the same benefits and quality consumers have come to expect from the Belly Bandit brand only at lower price point.

"Reaching a wider audience without compromising the quality of our products has always been our goal," said Kari Caden, one of Belly Bandit's three co-founders. "And with the accessible pricing that Under Wrapz offers, we've taken a significant stride in that direction."Inaugural products include Belly Shaper a post-pregnancy compression band designed to tighten, shrink and reshape a new mother's belly, waist and hips. Also debuting is the Belly & Back Support, a pregnancy support band that gently lifts and supports.  The Belly & Back Support also provides post-pregnancy comfort and back relief.

The Under Wrapz Collection is available at Target.