BIC launches Simply Soleil Click razor

SHELTON, Conn. — BIC introduced the newest addition to its Soleil line of women’s razors, BIC Simply Soleil Click, on Wednesday.

BIC Simply Soleil Click features a brightly-colored disposable handle and six disposable cartridges in each package, which each include three blades and a moisture strip with cocoa butter, the company said.

“The functionality of Simply Soleil Click gives women a simplified shaving experience, offering the convenience of replaceable cartridges at the value of a disposable razor,” Linda Palladino, senior brand manager of women’s shavers at BIC Consumer Products USA, said. “BIC Soleil is committed to offering razors that help women look and feel their best, so that shaving can be a sunny spot in their day.”

The Simply Soleil Click cartridge features a soothing moisture strip that is 2.5 times larger than the average BIC razor moisture strip, according to the company. It carries a suggested retail price of $6.99.