BIC unveils gender neutral razor, Made For You

BIC is shaking up and changing up the way consumers shave.

To do so, the brand unveiled its new Made For You razor, which is for both men and women and is launching exclusively on Amazon.

Featuring five flexible blades that adapt to the contours of the skin, each razor is designed to deliver an ultra-close shave, and contains a lubrication strip that’s infused with aloe vera and vitamin E, the Shelton, Conn.-based company said.

“We developed the Made For You brand to disrupt the grooming category and redefine how consumers shop for personal care products,” Mary Fox, the general manager of BIC North America said. “With shave clubs and other grooming brands, we know consumers have choices, but the Made For You razor system combines everything this consumer is looking for: exceptional performance, terrific value, an inclusive platform and the most seamless shopping experience; thanks to our relationship with Amazon.”

In addition, the Made For You product retails for $8.99 and is available in four colors — nickel, teal, navy and white. The four count refill kit retails for $9.99, the 8 count for $16.99 and 12 count for $23.99.

“As part of our Invent the Future initiative, BIC is transforming to be an even more consumer-centric, omni-channel company,” Benoit Marotte, the group commercial officer of BIC Group said. “We are proud to launch the Made For You brand, which answers consumers’ expectations for an innovative and simple solution, delivering great shaving performance at a great price, all as an exclusive offering on Amazon.”