Bliss revamps, debuts new designs and formulations

Press enter to search
Close search
Open Menu

Bliss revamps, debuts new designs and formulations

By Gisselle Gaitan - 03/01/2018
Bliss, a skin wellness brand that considers itself a purveyor of happiness, is relaunching its entire line of products. The Los Angeles-based company will debut fresh new designs and 39 innovative formulations at lower price points.

"We did some self-reflection and took a deep look at our products — what we could do better, and how to stay relevant and accessible. We are relaunching with 39 products — a combination of upgraded cult favorites and brand new, on-trend innovations," CEO Meri Baregamian said. "We've always known that the key to unlocking outer beauty is inner joy. So, we've listened to our consumers. They love how Bliss makes them feel and the results they get from our products. However, they needed Bliss to be easier to find, and most importantly, easier to afford."

Bliss' full product collection is 100% cruelty-free and made without parabens, phthalates, SLS, SLES and other chemicals. The brand's new launch will include such favorites as the lemon and sage body butter, triple oxygen mask, fab foaming cleanser, and new spa-powered masks. Also new to the lineup will be a patrol clay soufflé mask, mighty marshmallow mask and makeup melt gentle jelly cleanser.

"We know the importance to our consumer of how the product is made and what's in it. Nearly half of our products are now manufactured using solar power and we are constantly exploring how to build a more sustainable, good-for-you product, leveraging new ways to formulate and produce the highest quality products and packaging in more environmentally conscious ways," Baregamian said. "Bliss has also adopted a modernized look and feel with more cohesive and streamlined packaging, which will make it easier for the shopper to navigate. Our pipeline is aggressive; we have over 100 amazing, experiential formulations in the works and are adding more every month based on the latest innovations."

Beginning in March, Bliss products will be available in 2,900 locations across the nation, including Target and Ulta Beauty, with price points ranging from $10 to $30.