Braun intros Series 3 Shave and Style

NEW YORK — Procter & Gamble’s Braun grooming brand is introducing the Braun Series 3 Shave and Style, a starter kit for men looking to get into grooming. The company said the shaver was designed using insights into unmet needs by polls of 18-34-year-old men.

The Series 3 Shave and Style is a three-in-one shaver for men who want to be able to choose between a clean shave and a precise beard style with one device. It pairs up with a set of changeable beard trimmer attachments, and the three-flex head adapts to the face’s contours.

“Men often overlook how much a shaver can influence how their skin looks and feels,” Braun industrial designer Ben Wilson said. “The human face can be compared to a landscape full of curves and contours. Keeping close contact with the skin at any time during the shave is thus a challenge for any shaving system. At Braun, we strive to design shavers that ensure that their skin is the last thing a man has to worry about.”

The new shaver is a wet and dry model that can be used in the shower with a foam or gel. It is built with skin sensitivity in mind, the company said.

“No matter the facial hair style men sport, they are likely to shave and trim around sensitive areas, like the neck,” Braun grooming expert Sascha Breuer said. “To ensure the most comfortable experience, allowing men to achieve their perfect shave or style look, Braun has introduced the Series 3 Shave & Style, for ease and versatility.”