Carol’s Daughter celebrates 25th anniversary with new campaign

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Carol’s Daughter celebrates 25th anniversary with new campaign

By Gisselle Gaitan - 06/01/2018
In honor of its 25th anniversary, Carol’s Daughter has unveiled a new campaign that encourages women to celebrate their individuality unapologetically.

To celebrate the #NoApologies and #BornandMade movements, the company returned to its Brooklyn roots and filmed a series of videos throughout the borough that inspire viewers to be who they authentically are.

Lisa Price, the brand’s founder, will be featured prominently in the campaign as well as ten local influencers and spoken word artist Mahogany L. Browne, who will help celebrate stories of unique beauty.

“To celebrate 25 years, there was only one place to be, Brooklyn,” Lisa Price, founder of Carol's Daughter, said. “I wanted to incorporate the magic, love and community of Brooklyn — the place my family and I call home — and where Carol's Daughter was born. The goal was not only to celebrate the brand reaching such a significant milestone but to also celebrate and continue to herald the power of women and who we were #BornandMade to be with #NoApologies. I am Lisa. I am unapologetically me. I was born and made to be Carol's Daughter.”

Influencers who will be involved with the campaign include Cynthia Andrew of the blog SimplyCyn, model and student Kokie Childers and writer/stylist Latonya Staubs.

Carol’s Daughter also is encouraging every mother, daughter, sister and beyond through its digital and social platforms, through a series of videos, to highlight their individuality and be their authentic selves.

To join the movement, Carol’s Daughter is encouraging users to follow its social media channels and stay tuned to its YouTube channel for even more content.

Products from the brand are currently available for purchase at Walmart, Target, Walgreens, Rite-Aid, CVS, Ulta Beauty and Sally Beauty locations throughout the nation.

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