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Certain Dri develops new drip-free formula


EDISON, N.J. — Certain Dri antiperspirant has raised the bar on perspiration control with the introduction of a thicker, drip-free formulation — Certain Dri Clinical Strength Anti-Perspirant Roll-On.

Combined with a new logo and updated packaging, the new formulation will continue to offer the same 72-hours of sweat protection. This has been the brand’s core benefit in helping the millions of adults and teens who suffer from axillary hyperhidrosis (excessive underarm perspiration), or, who believe their perspiration is a problem.

“Listening and responding to feedback from our loyal users led to the creation of the new thicker, drip-free formulation, Certain Dri Clinical Strength Anti-Perspirant Roll-On” stated Raymond Abrahamsen, VP new products at DSE Healthcare Solutions, which markets Certain Dri. “Consumer feedback has been, and remains, the cornerstone to our growth as a company, and the new thicker roll-on formula is a result of our dedication to our consumers. It has the same unmatched efficacy, yet is milder to the skin with no-drip for easy application. Other over-the-counter antiperspirants that claim to be clinical strength cannot offer the same 72-hour protection as Certain Dri.”



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