Clarisonic unveils Sonic Foundation Brush

4/14/2017

EDMOND, Wash. — Clarisonic is expanding its product line with its latest launch. The company has introduced its Sonic Foundation Brush, marking the first micro-blending makeup brush from Clarisonic that turns every Clarisonic device into a makeup applicator.


The Sonic Foundation Brush can generate more than 18,000 micro-blends per minute, which the company says can help create an airbrushed, full-coverage look. It has a blend of bristle sizes — thin, soft ones for blending and thick, firm ones for precision — and has nonporous fibers to prevent clumping, Clarisonic said.


In a consumer perception study, Clarisonic said panelists felt the brush took less time and less product to achieve the same amount of coverage when compared to a makeup sponge. Additionally, panelists felt the brush provided better coverage and blending than using their hands.


"Clarisonic invented sonic cleansing over a decade ago and is constantly dreaming up new ways to help people look great and feel confident about the skin they're in. Our new Sonic Foundation Brush is a great way to transform any Clarisonic device – new or well-loved – into a two-in-one cleansing and makeup blending tool that you won't be able to live without."


The Sonic Foundation Brush retails for $35 and is currently available at Clarisonic.com and Ulta.com.


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