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Coca-Cola, L'Oreal Paris team up to celebrate African-American women

4/24/2009

ATLANTA In celebration of Mother's Day, Coca-Cola's Dasani has teamed up with L'Oreal Paris to "refresh" African-American women for the special day through a program that celebrates good work in the community and style and beauty.

As part of the campaign Dasani will be giving hundreds of women complementary spa services at the Townhouse Spa in New York City on April 24. Chilli from the Grammy award-winning R&B group TLC is serving as a spokesperson for the campaign and is hosting the Dasani "Ultimate Style and Beauty Lounge."

L'Oreal Paris will provide beauty makeovers and SoftSheen-Carson will provide hairstyles and trims for the women.

In addition, Dasani will recognize Girls Inc. and Dress for Success for their support of women through a variety of positive, image-building programs. Debra L. Lee, chairman and CEO of BET Holdings and Bethann Hardison, founder of Black Girls Coalition, also will be honored for their work in fostering programs for young women.

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