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Colgate, Debra Messing join forces on new campaign

Colgate Optic White is teaming up with actress Debra Messing on a new campaign aimed towards empowering consumers.

Messing will dish on how she’s been able to stay energized, fit and glowing throughout her career, while also sharing insights on how she juggles motherhood, career, health and a beauty routine.

“Debra Messing has an iconic white smile that she's shared with fans throughout the years,” Bill Van de Graaf, vice president and general manager of North America oral care marketing at Colgate-Palmolive, said. “We're happy to have Debra as part of the Colgate family and be a true testimonial to how well the Optic White products work.”

A few of Messing’s tips include staying hydrated, eating clean, using beauty products that work, less is more when it comes to makeup, and embracing yourself.

“I'm so happy with where I am in my life, and it's more important than ever for me to continue to take care of my health — from the food I put into my body to the beauty products that really work for me,” Messing said. “One of my go-to and trusted products is Colgate Optic White, especially High Impact White because it has hydrogen peroxide, the key ingredient to deeply whiten my teeth. I've been using it for years and it really works!”
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