Colgate uses artificial intelligence in app-enabled electric toothbrush

Colgate wants to help consumers change and improve the way they brush their teeth by launching a new electric toothbrush with artificial intelligence that will provide users with feedback on teeth brushing.

The Colgate Smart Electronic Toothbrush E1 with Artificial Intelligence works with Apple's ResearchKit to crowdsource toothbrushing data for better and faster innovation, the company said. Designed with the help of dentists, the brush features real-time sensors and AI algorithms to detect brushing effectiveness in 16 zones of the mouth.

"Our goal is simple. We want people to have their healthiest smiles by brushing their best," Patricia Verduin, chief technology officer at Colgate-Palmolive, said. "The first step to improving brushing is to understand consumers' brushing habits, and Apple ResearchKit has proved to be a powerful tool for this."

The toothbrush also uses Bluetooth connectivity, sonic vibrating technology and features a 3-D brushing coach to encourage better brushing habits.

Colgate’s electric toothbrush will be available for purchase in select Apple stores and at Apple.com for the suggested retail price of $99.99.