Color&Co, ModiFace debut virtual color try-on service

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Color&Co, ModiFace debut virtual color try-on service

By Gisselle Gaitan - 09/16/2019
Now figuring out what hair color to try on next has become an even easier task, thanks to L’Oréal’s Color&Co and ModiFace.

The previously launched at-home personalized hair color service is partnering with ModiFace to allow users to try a virtual color try on before picking out a shade.

Called “See Yourself in Color,” the service allows consumers to select from such different shade families as brown and wild pastels. From there, users must give the service access to an image to participate live through a phone or computer camera.

Users will then be able to access a virtual before and after of their desired shade, which can be shared on social media platforms, the company said.

In addition, after the virtual try on, consumers can also complete a complimentary video consultation offered by its team of professional colorists — the Collective — or take an online quiz.

To also ensure consumer satisfaction, consumers are given a second chance to try on their chosen shade in order to ensure color satisfaction. If not pleased, the Collective will work to create an alternative, the company said.

Color&Co’s “See Yourself in Color,” which is powered by ModiFace is currently available for use on the company’s website.

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