Coppertone tackles ink with Tattoo Guard to prevent fading, blurring

MEMPHIS, Tenn. — Well-known sun care brand Coppertone has tackled a sun care need not often talked about — tattoos. For 2013, the brand launched its Tattoo Guard products to help protect against UVA and UVB rays that can fade or blur tattoos. Available as a lotion with SPF 50 or stick with SPF 50+, the formulas offer broad-spectrum protection and can help maintain the smooth appearance of tattooed skin. The lotion is ideal for larger tattooed areas, while the stick is great for precise, spot application.