NEW YORK — Coty is growing its fragrance portfolio with a new scent from Katy Perry that asks consumers to be “Different. Together.” The fragrance, Katy Perry’s INDI, has launched exclusively at Walgreens and Walgreens.com.
“We are so excited for the launch of Katy Perry’s INDI, which is a completely new approach for celebrity fragrance,” Coty SVP North America, consumer beauty, Shannon Curtin said. “By placing the important message of individuality at the forefront of our campaign, we celebrate consumers and reflect the core values of Coty – to celebrate and liberate the diversity of beauty. Walgreens is a valued partner and we are thrilled to work with them to support their mission and deliver a unique experience for their shoppers.”
The fragrance contains top notes of white tea, oriental plum and Italian bergamot; heart notes of fresh muguet, cyclamen and white cedar wood; and base notes of amber sultan, vanilla tonka and seductive musks. The opal glass bottle contains a special embossed message from Katy Perry and an embossed matte black cap.
“As the exclusive retailer launching Katy Perry’s INDI, Walgreens is excited to be part of this campaign, which allows us to provide our customers with such a unique product and experience that they can’t get anywhere else,” Walgreens group VP beauty and personal care Lauren Brindley said. “This fragrance is all about promoting inclusivity and the idea of being different together. In today’s culture, we find this message to be incredibly relevant as we know our customers are looking for products to speak to them in a very personal way.”
The fragrance is available in 1- and 1.7-oz. bottle for $24.99 and $45, respectively.