CoverGirl launches new lipstick on Cyber Monday
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As part of the many online deals happening on Cyber Monday, beauty brand CoverGirl has decided to use this day to launch their new line of lipsticks. The Melting Pout Metallics come in eight different, highly-pigmented shades, such as 24 Carat, Mic Drop, and Platinum Card. The company believes these new products will add a touch of glimmer to dramatic bold lips
In addition to announcing the new lipstick, CoverGirl chose ambassador Issa Rae to star in a commercial featuring the products. In the minute-long clip, the "Insecure" star can be seen speaking to herself in a mirror, with the camera focusing heavily on her gold, bold lip. The actress admits to being a fan of the way she can express herself with the various different shades. “I may choose to wear a clear gloss and steer clear from attention, and other days I want to command the room, so I may rock a blue lipstick,” Rae said.
Consumers will be able to purchase the product online for the suggested retail price of $7.99 or get a bundle of three lipsticks for $20. Beginning in December, the Melting Pout Metallics will be available in drugstores nationwide.