CoverGirl adds primer, color to Exhibitionist Mascara lineup

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CoverGirl adds primer, color to Exhibitionist Mascara lineup

By Gisselle Gaitan - 08/14/2019
Lashes can now be prepped for some major color, thanks to CoverGirl.

After launching its Exhibitionist Mascara in 2018, the beauty brand has added several new additions to the collection’s lineup.

Designed for attention, CoverGirl created the mascara lineup to help users embrace their extra-ness and transform lashes to ensure all eyes are on their voluminous feature, the company said.

Shoppers can now reach for the Exhibitionist Mascara Primer, which contains a lightweight formula that’s made with biotin, maracuja oil and argan oil, and looks to provide an instant lash boost while also nourishing and conditioning lashes.

In addition, the line’s mascara, which has a buildable formula in order to add more volume with each, is now available in two blue shades — true blue and ultra aqua.

Both new color additions look to deliver more volume, glide on smoothly onto lashes, and do not smudge, clump or flake, the company said.

Each of CoverGirl’s new offerings, which are Leaping Bunny certified, can be found at mass-market, drugstore, food and e-commerce retailers nationwide.

The Exhibitionist Mascara Primer retails for $9.99, while the two new mascara shades retail from $7.99 to $10.99, though prices are at the sole discretion of the retailer.

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