CoverGirl joins Samsung, ModiFace AR-powered collab

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CoverGirl joins Samsung, ModiFace AR-powered collab

By Gisselle Gaitan - 03/09/2018
The previously announced virtual makeup try-on collaboration between Samsung's Galaxy S9 and S9+ devices and ModiFace will now allow users to sample and purchase CoverGirl products without an app download.

Users on the device who launch the makeup mode on the Bixby Vision platform, which is integrated into the phone's camera app, can open a cosmetic try-on mode that will allow them to virtually visualize on-trend products and beauty looks.

"At CoverGirl, we aim to inspire beauty lovers and to help them express and achieve whatever version of themselves they want to be, which can change from moment to moment," Ukonwa Ojo, senior vice president of CoverGirl at Coty, said. "The Samsung partnership is a natural extension of our new 'I am what I make up' brand vision as it allows CoverGirl to show up for Galaxy S9 and S9 users and deliver the latest makeup trends whenever they launch makeup mode of Bixby Vision within the Camera app. The technology enables them to choose who they want to be and even instantly shop the look with a tap of the screen."

Not all CoverGirl products will be available at launch to virtually try-on. The feature will come pre-loaded with the LashBlast Volume mascara, TruNaked Jewels Eye Shadow Palette, Brow Wow Powder, Melting Pout Liquid Lipstick and Cheekers Blush in various shades. A full list of trend looks such as '80s Pop and Lip Talk, will also be featured and allow users to try multiple products on at once.

This new innovation will be available on all Samsung Galaxy S9 and S9+ models in the U.S.

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