CoverGirl unveils its most inclusive foundation range

Press enter to search
Close search
Open Menu

CoverGirl unveils its most inclusive foundation range

By Gisselle Gaitan - 05/08/2018
Finding the right shade of foundation is now easier than ever, with the launch of CoverGirl’s new TruBlend Matte Made foundation, which comes in 40 shades.

Providing medium-to-full coverage, the foundation offers a natural, matte appearance and a formulation that was inspired by responses given to the beauty brand by surveyed customers.

The company said the foundations offer flexible wear and comfortable feel through its flexi-hold technology, which creates a flexible film that is comfortable on the skin and responds to facial movements. They also are transfer-proof and use a light-scattering technology that CoverGirl said offers pore-blurring capabilities. The foundations also are designed with oil-absorbing powders that can hold twice their weight in oil.

To make finding the right shade easy, the products are numbered in four ranges — light, medium, tan and deep — and contain warm, cool and neutral undertones.

CoverGirl’s TruBlend Matte Made foundation will be available in drug stores at the suggested retail price of $9.99.