CoverGirl’s Simply Ageless collection revamps its formula

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CoverGirl’s Simply Ageless collection revamps its formula

03/26/2019
CoverGirl’s Simply Ageless Collection is relaunching with the addition of a brand-new concealer.

The popular collection has been updated with a reformulation that includes hyaluronic acid and vitamin C into each of its products, in order to incorporate more skin plumping and brightening effects, the company said.

Featured products in the collection’s relaunch include:

  • Simply Ageless Instant Fix Advanced Concealer, which is a new addition to the lineup, covers dark circles and fine lines, has a lightweight formula with concentrated pigments as well as hyaluronic acid and vitamin C, also hides discolorations under the eye, brightens and refreshes the under-eye appearance, comes in 9 shades and retails from $12.99 to $18.99;

  • Simply Ageless Instant Wrinkle Defying Foundation, which floats over wrinkles and does not accentuate them, has hyaluronic acid and vitamin C for 24-hr. skin hydration, includes SPF 28 Broad Spectrum to guard against aging effects of sun damage, reduces the appearance of fine lines and minimizes pores, comes in 18 shades and retails from $12.99 to $18.99;

  • Simply Ageless 3-in-1 Liquid Foundation, which hydrates and tones skin over time, has ultra-fine pigments to provide coverage of discoloration associated with aging skin, reduces the appearance of sun spots, age spots and dark spots, minimizes the appearance of fine lines and wrinkles, improves skin renewal, is available in 18 shades and retails from $12.99 to $18.99; and

  • Simply Ageless Anti-Aging Foundation Primer, which hydrates skin and fights signs of aging, has micro-fillers, includes hyaluronic acid and vitamin C to moisturize skin and retails from $10.89 to $17.49.


The full collection can be found on the beauty section shelves of mass-market, drugstore, food and e-commerce retailers nationwide. Prices are the sole discretion of the retailer, the company said.