CoverGirl's TruBlend Concealer goes vegan

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CoverGirl's TruBlend Concealer goes vegan

By Gisselle Gaitan - 06/10/2019
CoverGirl recently announced that its TruBlend Collection has a brand new, vegan addition.

This news comes on the heels of the company previously announcing that all of its cosmetic products are now Leaping Bunny Certified, and launching a platform that supports a cruelty-free industry.

The beauty brand has formally unveiled the launch of the TruBlend Undercover Concealer, which comes in a 30-shade range that’s also compatible with the TruBlend Matte Made Foundation.

Featuring a lightweight formula that brightens the skin without creasing or caking on the skin, the concealer is easy to blend into the skin, provides ultimate coverage and thanks to its fluffy doe foot applicator allows for a smooth glide and even application, the company said.

In addition to the concealer, several other CoverGirl products will be hitting shelves including new shades of the TruBlend Minerals Loose Mineral Powder, Base Business Primer and Super Stunner Hyper-Glow Mono Highlighter.

The Undercover Concealer carries a retail price of $9.99, the Minerals Loose Mineral Powder is to retail for $9.99, Base Business Primer for $10.99, and Super Stunner Hyper-Glow Mono Highlighter for $9.99.

Each of the brand-new product launches from CoverGirl will be hitting major retailer shelves beginning in July 2019.