Creme of Nature replenishes tresses with pure honey

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Creme of Nature replenishes tresses with pure honey

By Gisselle Gaitan - 03/15/2018
Creme of Nature is once again expanding its product portfolio by introducing its latest innovation, pure honey. The collection from the Jacksonville, Fla.-based company contains eight products formulated with vitamins and mineral-rich honey that work with every hair type.

"At Creme of Nature, we understand that the first line of defense against dry hair is a powerful natural moisturizer. The humectant properties of Honey made it the perfect choice," Teneya Gholston, director of marketing for Creme of Nature, said. "We created our new Pure Honey line to put moisture back into the hair starting with the cleanse and condition steps and throughout all of the styling stages. This new line gives our brand fans the best natural ingredients — pure honey, shea butter and coconut oil — for maximum hydration without the heaviness of sulfates or mineral oils."

The new collection targets dry and dehydrated hair with honey, which is a natural humectant that helps hair attract and retain moisture, the company said. Honey also is paired with shea butter to seal in moisture and coconut oil to seal hair cuticles. The collection will feature:

  • Moisture dry defense shampoo that cleanses, restores moisture, detangles and softens hair while proving shine. The 12-oz. size retails for $5.79;

  • Moisturizing dry defense conditioner that locks in moisture smooths and softens hair, controls frizz and detangles. A 12-oz. size will retail for $5.79;

  • Moisture replenish and strength hair mask features a moisturizer that tames, controls frizz and comes in an 11.5-oz.-size that retails for $6.79;

  • Break up breakage leave-in conditioner that contains a creamy spray that protects against breakage and retails for $6.79 for 8-oz.;

  • Knot away leave-in detangler that melts away knots, repairs split ends and restores moisture. The 8-oz. size retails for $5.79;

  • Texturizing curl setting lotion that can be used on wet or dry hair and helps the user achieve several styles without leaving a hard, crunchy feel to tresses. The 12-oz. size retails for $5.79; and

  • Moisture whip twisting cream that adds shine, elongates curls, provides long-lasting hold and retails for $6.99, for the 11.5-oz. size.

  • Moisture infusion edge control provides shine with 24-hour hold and comes in a 2.25-oz. size that retails for $4.99.

The new products are available for purchase at Walmart, Sally Beauty and local beauty supply stores. Further product information can be found on Creme of Nature’s website.