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Cremo promotes men’s care, mental health awareness with road trip

Cremo is looking to promote men’s care and mental health awareness with a new campaign.

Through a multi-city mobile tour called the Great American Road Trip, the Lauguna Beach, Calif.-based company will make its way across American for six weeks and visit barbershops.

In addition to helping those who need a bit of grooming, the brand also will promote awareness and resources for men’s mental health issues.

“Cremo is looking to create meaningful experiences and conversations around men’s care, and more importantly, about how men look and feel, both inside and out,” Matthew Biggins, CEO and president of Cremo said. “We love working with barber shops across the country, sharing grooming tips and trends. But more importantly, we’ve learned that barbers are key to sparking discussions that impact men’s mental health. For many men, the barber shop is not only a place to get a cut or shave, but it can provide a reliable, comfortable space to discuss personal issues and find support.”

The brand also will be using a state-of-the-art trailer to visit such locations as Laguna Beach and San Diego C.A.; Austin and Houston T.X.; Baton Rouge and New Orleans, L.A.; Memphis and Nashville, T.N.; Charlotte, N.C.; Washington D.C.; Philadelphia; New York and Boston.

Highlights of the tour include complimentary professional haircuts and shaves, free grooming products and the brand’s barbers alongside social media personalities handing out styling tips and demonstrating the new Cremo Barber Grade line of products.

Further information on the Great American Road Trip can be found on the company’s Instagram account or by following the #CremoRoadTrip and #GreatAmericanRoadTrip hashtags.
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