Crest goes for the gold with Laurie Hernandez

NEW YORK -- Crest has teamed up with Olympian Laurie Hernandez on a new multicultural campaign.

The U.S. Olympic gymnastics gold and silver medalist has been named the Crest and Procter & Gamble Orgullosa ambassador. Laurie’s mom, Wanda Hernandez, will also join the campaign to share her journey and highlight the pivotal role moms’ play.

Laurie Hernandez and her mom will make their first official appearance on Aug. 19 at the P&G Family Home in Rio, where Crest and P&G's Orgullosa campaign will celebrate the announcement among athletes, moms and families.

The 16-year-old gymnast of Puerto Rican descent is the first U.S. born Latina to join the U.S. women’s gymnastics team since 1984 and is also one of the youngest members of the 2016 U.S. Olympic Team. 

“My motto in life is to embrace every moment. This is such an exciting time for me and I’m so proud, Orgullosa, to be a Crest athlete,” Hernandez said. “When you’re given the opportunity of a lifetime to perform on the world’s biggest stage, smiling with confidence for your family and supporters is part of every routine. As I prep for the competition, I always count on Crest products to keep my smile radiant and flawless on and off the mat."

The Olympic Games star and her mom will be featured alongside Crest in an upcoming campaign on the Orgullosa online platform (orgullosa.com), which P&G says was created to celebrate, empower and fuel Latinas’ accomplishments and dreams. The initiative, which carries the name of the Spanish word for “proud,” will spotlight personal anecdotes of the Hernandez family and the pride in their culture, traditions and family.

“Olympian Laurie Hernandez has inspired people around the world through her talent, personality and amazing smile. We welcome Laurie to the P&G family and we’re so proud to support her as a role model for the strength and power of Latinas and their families,” said Marc Pritchard, P&G chief brand officer.