Crest targets gum health, intros new toothpaste

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Crest targets gum health, intros new toothpaste

By Gisselle Gaitan - 02/08/2018
Crest is looking to change the way consumers worry about their gum health, by launching the Crest Gum Detoxify. The product is specially formulated paste with activated foam technology that reaches below the gum line to significantly improve gum health, the Cincinnati-based company said.

The line, which falls under Procter & Gamble's portfolio of products, neutralizes harmful plaque bacteria in order to prevent gingivitis, even below the gum line. The included activated foam seeks out bad bacteria by penetrating hard to reach places, cools gums during and after brushing and goes around and below the gun line for lasting protection, the company said.

"We know that gum problems and plaque build-up are a root cause of many issues, including bad breath, tartar buildup, cavities and gingivitis," Carlos De Jesus, vice president North America Oral Care, Procter & Gamble said. "New Gum Detoxify helps users go beyond regular brushing by neutralizing harmful bacteria, and ensuring a clean and healthy mouth with lasting gum protection. With so much riding on your gum health, if you aren't taking care of your gums, you're not taking care of you!"

The Crest Gum Detoxify is available in deep clean, extra fresh, gentle whitening, and two-step [ varieties in drugstores, mass retailers and e-commerce sites. Further product information can be found on Crest's website.