Crossmark inks preferred service provider agreement with Walmart

PLANO, Texas — As Walmart looks to centralize its merchandising activity planning process and establish standard operating procedures for in-store service providers, it has named sales and marketing company Crossmark as one of its preferred service providers. With the selection, Crossmark is one of five companies that can execute merchandising activity on behalf of suppliers in nearly 5,000 U.S. Walmart locations.

“Crossmark is committed to delivering smarter solutions to our clients for faster growth in today's marketplace, and we are honored that Walmart has selected us as a partner on this key initiative," Crossmark CEO Steve Schuckenbrock said. “We recognize this will be a major transition for Walmart's product suppliers, and we are committed to providing them with the same exemplary service that we are known for in the industry.”

Given this and other recent contracts, Crossmark said it is set to hire thousands of new associates in the coming months. Besides Walmart’s preferred service provider agreement, Crossmark has signed onto new and expanded relationships with companies in the chocolate and confectionery, cosmetics and pharmaceutical spaces.