Crystal Body Deodorants creates gender-neutral scents

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Crystal Body Deodorants creates gender-neutral scents

02/26/2019
Crystal Body Deodorants is diving into a new space.

The Louisville, Colo.-based personal care brand, part of the French Transit portfolio, is adding two gender-neutral scents to its portfolio — freshly minted and mountain fresh.

Both scents are available in an invisible solid stick format that offers users odor protection for up to 24 hours. The brand uses a unique mineral complex in its products that include essential oils and no harsh chemicals.

Freshly minted contains the fragrance of freshly minted money and is blended with notes of cotton, linen and fresh mint. Mountain fresh has notes of jasmine, oakmoss, lemon and cedarwood, the company said.

"The two new scents have been wildly successful. We are excited to expand our existing line of invisible solid sticks while offering more gender-neutral options," Martin Floreani, president and CEO at French Transit, said. "They hold considerable appeal for consumers who gravitate towards fresh, clean, natural, unisex scents at a value price."

In addition, both products are free of aluminum, parabens and artificial fragrances, the company said.

Crystal Body Deodorant's mineral-enriched personal care products carry a retail price of $6.15, and can be found on retail shelves across the nation.