CVS brand formulated for differentiation

WOONSOCKET, R.I. — Recently, CVS has been highlighting its exclusive line Enlite Super Face and Flawless Body. The collection reflects the industry’s efforts to offer consumers something the competition doesn’t have. In this case, the items are formulas not often found in mass retail.

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Enlite Super Face and Flawless Body consists of 19 SKUs formulated to rival the popular indie brands tearing up sales at specialty, department stores and online. The facial items will be stocked in 4,000 CVS doors and the body items in 1,900.



Prices range from $12.99 for a Foam Away Clarifying Foaming Cleanser to $21.99 for Body a Glow Glow, a shimmering body glycolic lotion.