CVS Pharmacy brings largest new format flagship to Times Square

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CVS Pharmacy brings largest new format flagship to Times Square

By David Salazar - 09/27/2017

WOONSOCKET, R.I. — CVS Pharmacy’s largest location featuring its new store format is now open to shoppers at the “crossroads of the world.” The company’s new two-story flagship Times Square location features CVS Pharmacy’s expanded health and beauty focused format the company rolled out earlier this year.


"We're excited to bring our enhanced customer experience to Times Square, one of the world's most vibrant and visited neighborhoods," said CVS Pharmacy SVP front store business and chief merchant Judy Sansone — who discussed the new format with Drug Store News in April. "This store features the newest experiences CVS Pharmacy has to offer in health, wellness and beauty."


The store features “Discovery Zones” that let shoppers browse an assortment of products across such themes as healthy eating on the go, advanced skin care, sleep and mood, and connected health, among others. The company’s new elevated beauty assortment will feature prominently and include a K-Beauty pop-up shop within the store featuring nearly 500 Korean beauty products across skin care and beauty, including cosmetics, masks and personal care products curated in partnership with the pop-up shop’s co-creator, Korean beauty expert Alicia Yoon of Peach & Lily. This follows the company’s roll out of its K-Beauty HQ to 2,100 locations with Yoon.  


Also featuring prominently is the retailer’s “moving from sick-care to self-care” OTC aisles, which focus on active nutrition, connected health, immunity and sleep. The product selection includes products for holistic solutions, a broader selection of vitamins and supplements and expanded nutrition products that include protein powders and superfood mix-ins. The new store also will showcase CVS Pharmacy’s recent better-for-you food efforts, including various healthy eating “Trend Zone” displays that include paleo, raw and vegan snacks. About half of the store’s food options will be healthier food choices.


Beyond the front-store features, the new store also includes expanded health services. In addition to a MinuteClinic walk-in clinic, the flagship features an Optical Center where patients can receive comprehensive eye exams, diagnosis and treatment of eye disease, as well as contact lens fittings and prescriptions. The store also includes the company’s new pharmacy personalization efforts, including digital tools in its mobile app that help with medication adherence.


The company also is bringing its ever-evolving digital offerings to shoppers at the new location, including CVS Curbside, payment in the mobile app through CVS Pay and mobile management of ExtraBucks Rewards.