Dial announces Big Brothers Big Sisters of America partnership
Dial, a Scottsdale, Ariz.-based personal care brand has announced a new partnership with Big Brothers Big Sisters of America. Together both companies aim to improve the overall health and well-being of families by launching the Healthier Futures program.
The initiative aims to ensure that children facing adversity have the guidance needed to succeed in life while also teaching healthy hygiene habits. Helping Big Brothers Big Sisters mentees, called Littles, gain confidence through forming these personal care habits and the mentoring relationships, which will inspire healthier futures and help kids to become successful young adults, the companies said.
"Dial has been a company supporting families for over 70 years. We believe that family is a word with many different meanings, different stories and sometimes, different members," Justin Giouzepis, vice president, Personal Care at Henkel Corporation, said. "Big Brother Big Sisters aligns with the same messaging and values the brand believes in, and together through the Healthier Futures program, we have the power to support families and children together. Dial is not just a family soap, but we are the every family soap, and our decision to work with a partner such as Big Brother Big Sisters that develop positive relationships that have a direct and lasting effect on the lives of young people is one we are very proud of."
Henkel-owned Dial has committed to donating $100,000 to Big Brothers Big Sisters of America in addition to products, which also will be donated to the Tampa, Fla.-based organization’s affiliates throughout the nation.
The initiative aims to ensure that children facing adversity have the guidance needed to succeed in life while also teaching healthy hygiene habits. Helping Big Brothers Big Sisters mentees, called Littles, gain confidence through forming these personal care habits and the mentoring relationships, which will inspire healthier futures and help kids to become successful young adults, the companies said.
"Dial has been a company supporting families for over 70 years. We believe that family is a word with many different meanings, different stories and sometimes, different members," Justin Giouzepis, vice president, Personal Care at Henkel Corporation, said. "Big Brother Big Sisters aligns with the same messaging and values the brand believes in, and together through the Healthier Futures program, we have the power to support families and children together. Dial is not just a family soap, but we are the every family soap, and our decision to work with a partner such as Big Brother Big Sisters that develop positive relationships that have a direct and lasting effect on the lives of young people is one we are very proud of."
Henkel-owned Dial has committed to donating $100,000 to Big Brothers Big Sisters of America in addition to products, which also will be donated to the Tampa, Fla.-based organization’s affiliates throughout the nation.