Dollar Shave Club looks to take greater share of men's grooming space with new line


VENICE, Calif. — Dollar Shave Club, the upstart men's grooming brand that ships razors for a couple bucks a month to its members, has further expanded into the men’s grooming space with its new Boogie's by Dollar Shave Club line of hair styling products.

Since launching in March 2012, Dollar Shave Club has grown to more than 1.7 million members. The company now ships 62 million men's razor cartridges per year, and banked $65 million in revenue in fiscal year 2014.

"We like to solve problems for guys. That's how we approach everything we do. We started with the problem of expensive razors and frustrating in-store experiences, but there's just as much frustration throughout the men's grooming category," stated Michael Dubin, founder and CEO of Dollar Shave Club. "Listening to our members, we found that buying hair styling products is no exception. Many men are getting their recommendations from friends who can have completely different hair types and needs, or they have to choose from a bewildering array of in-store options. With Boogie's, we hold your hand through the entire process and make sure you're getting the right product for you."

To help members identify their perfect hair product, DSC is launching "Boogie's Match," a personalized product finder. "Boogie's Match" takes members through a series of hair-styling questions to create a recommendation detailing which Boogie's product is best for them.

All new products come with "The Boogie's Hairantee" — if the product isn't a perfect fit for the member, Dollar Shave Club will ship them a full-sized replacement option at no cost.

Boogie's style products include: 

  • Boogie's Bold Hair Gel ($7)

  • Boogie's Casual Hair Clay ($10)

  • Boogie's Dream Hair Cream ($10)

  • Boogie's Smart Hair Paste ($10)

  • Boogie's True Hair Fiber ($10)

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