Dove encourages women to 'Love Your Curls'

ENGLEWOOD CLIFFS, N.J. — Unilever is encouraging women to embrace their curly hair via a new “Dove Hair: Love Your Curls” campaign and film that is launching in tandem with its new Dove Quench Absolute.



“At Dove, we recognize that there is a very complex relationship between a woman and her hair,” said Rob Candelino, VP of Unilever hair care. “Our Love Your Curls campaign is intended to inspire millions of women to feel confident about embracing their natural curls. If women show the world just how much they love their hair, they will positively impact the next generation to do the same.”



Dove Hair is introducing the Love Your Curls campaign in tandem with the launch of its new range of nourishing products for curly hair, Dove Quench Absolute.



The new system, Dove Quench Absolute Ultra Nourishing Shampoo and Conditioner, Dove Quench Absolute Supreme Crème Serum and Dove Quench Absolute Intensive Restoration Mask, delivers four times more defined, natural curls and provides five key benefits for all curl needs, including improved manageability, quenched dryness, smoothness, strength and nourishment.