Dove Men+Care introduces Expert Shave range

ENGLEWOOD CLIFFS, N.J. — After collaborating with dermatologists and barbers, Unilever has developed the Dove Men+Care Expert Shave range, which marks the brand's first advanced three-step shave experience.

"Dove Men+Care Expert Shave is an upgraded shaving experience for men — the products are specifically designed to allow for smooth razor glide across the skin and an advanced level of moisturization, before, during and after shaving," said Carmelo Guastella, a barber with 30 years of experience who collaborated on the creation of the range. "I believe that how you prepare men's skin and the ingredients used in products are as important as blade selection when it comes to shaving."



Used together, the products are designed to better care for men's faces before, during and after shaving. The range includes five products:

• Exfoliating Pre-Shave Scrub: This scrub hydrates skin as it cleanses, while lifting and scrubbing stubble to help reduce ingrown hairs;


• Softening Pre-Shave Oil: This oil is formulated to soften hair and prepare the face for a closer, more comfortable shave with moisturizing ingredients;


• Smoothing Shave Cream: This creamy lather helps protect from shaving irritation and ensures a smooth razor glide to leave skin feeling soft and moisturized;


• Total Comfort Shave Cream: This moisture-enriched formula is designed for men with dry skin; the protective cream softens hair on contact for a smooth razor glide and is clinically proven to hydrate skin and help reduce shaving irritation; and


• Intense Post-Shave Repair Balm: This balm is a fast-absorbing, soothing formula to re-hydrate skin and help reduce irritation after shaving.

"The two shave creams in Dove Men+Care Expert Shave contain high levels of moisturizing ingredients that are clinically proven to offer superior moisturization compared to competitor shave products on the market," said Matt Kuznitz, Unilever scientist who spearheaded the research and development for the range. "We developed Expert Shave to be the most caring line of Dove Men+Care shaving products available and to deliver the shave experience we knew men needed and would appreciate."