Dove, Rocksbox team up to inspire trend sharing with friends

ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove brand is highlighting its new Dove Dry Spray Antiperspirant by teaming up with Rocksbox, a jewelry subscription company that was created out of the practice of sharing the latest fashion finds with friends.



The partnership will kick-off with interactive experiences in New York City and Los Angeles where women will have the opportunity to share the latest innovative products and trends at the Dove Dry Spray Friendship Suite.



"New Dove Dry Spray provides a breakthrough experience, with benefits that elevate the antiperspirant category into the realm of beauty," stated Matthew McCarthy, senior director of deodorants/antiperspirants, Unilever. "Spray antiperspirant is the format used most globally and we think women across the U.S. will absolutely love it once they try it. In fact, those who have tried the product are already sharing their experience with friends and family, telling them what they think in their online reviews and in social media."



Women who attend the New York City and Los Angeles events will also receive a stylist consultation to identify new jewelry trends that fit their individual style, plus a necklace to take home and a one-month Rocksbox subscription to try unlimited designer jewelry offerings for themselves.



As part of the initiative, Dove is inviting women across the United States to #TryDry with Dove Dry Spray Antiperspirant for the chance to win more than $10,000 in prizes, including spa, dining and entertainment gift cards. Consumers can get involved by visiting Dove.com/TryDry, write their review on new Dove Dry Spray Antiperspirant and then share it on their Twitter or Facebook pages for a chance to win prizes.



According to the brand, Dove Dry Spray Antiperspirant goes on instantly dry for a cleaner feel while offering the brand's signature one-fourth moisturizing technology. The collection promises to provide 48-hour odor and wetness protection. The full line of products can be purchased at mass, food and drug retailers nationwide for a suggested retail price of $5.49.