Dr. Sheffield's joins the charcoal trend, unveils new toothpaste

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Dr. Sheffield's joins the charcoal trend, unveils new toothpaste

By Gisselle Gaitan - 03/20/2018
A new addition has come to Dr. Sheffield’s certified natural toothpaste line. Joining the on-going trend of charcoal, the company has added activated charcoal to its portfolio, which already includes the extra whitening, natural wintergreen, natural peppermint and sensitive care offerings.

The key ingredient, charcoal, has the ability to absorb impurities and remove stains when brushing, the company said. Activated charcoal toothpaste also removes plaque, food particles and stains from coffee, tea and wine.

"Dr. Sheffield would never have envisioned a future where toothpaste would be filled with synthetic substances. We're on a mission to clean up toothpaste and bring our effective natural formulas to families across the country," Jeffrey Davis, president and chief executive officer at Sheffield Pharmaceuticals, the parent company of Dr. Sheffield's Naturals, said.

Activated charcoal is tasteless, odorless and balances pH levels to help eliminate the bacteria that causes bad breath, the company said. The product is formulated from eco-friendly sustainable coconut husks, real peppermint flavor, coconut oil, natural pectin from orange peels and aloe vera, which provides moisture protection to soothe the mouth.

Dr. Sheffield’s natural toothpaste varieties are available for purchase at CVS, Harmon Discount, and Bed, Bath and Beyond's website. All products within the company’s portfolio are certified, according to the Natural Products Association, and do not contain fluoride, GMOs, synthetic detergents, foaming agents, artificial colors, flavors or sweeteners. The brand also is certified cruelty-free by Leaping Bunny.

Further product information can be found on Dr. Sheffield’s website or social media accounts.