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Earth Mama brings specially formulated deodorants to consumers

12/8/2017
Earth Mama has announced the launch of a new product. The Portland-Ore.-based company has debuted its new Earth Mama Deodorants, which are formulated especially for those who are pregnant, breastfeeding or have sensitive skin.

Certified by Oregon Tilth, the products come in a variety of four different scents: Ginger Fresh, Bright Citrus, Natural Non-Scents and Calming Lavender. The deodorants are available in a 3-oz. stick, travel-friendly mini and a four-pack mini gift set.

“Pregnant women have long asked us for a deodorant they can trust, one that’s not just natural, but organic — that actually works. So we made it. Women know that what a pregnant mom puts on her skin goes in and that her baby’s head is in close proximity to her underarm while breastfeeding,” Melinda Olson, founder, formulator, CEO and former nurse and expert in safe herbal tea and personal care. “Our bodies have brilliant filters (cue the lymphatic system!), but we prefer not to flood them with a multitude of unknown chemicals. We made this deodorant for pregnant and breastfeeding moms, and other sensitive people who just want a better deodorant with fully disclosed ingredients. Since we use essential oils instead of the ingredient known as fragrance, you get to know exactly what’s in there – every ingredient is fully disclosed on our label.”

Each deodorant is naturally scented with organic essential oils and does not contain ant propylene glycol, parabens, aluminum or harmful fragrances, the company said. The line is currently available for purchase on Earth Mama's website.
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