ECRM to host Private Brands Foods, Private Brands Health & Beauty events

SOLON, Ohio — ECRM has announced that it is simultaneously hosting the Private Brands Foods and the Private Brands Health & Beauty Care events the week of April 12, 2015 at the Caribe Royale in Orlando, Fla.



To date, these events have generated an attendee list that includes such private-label buyers as CVS/pharmacy, Walgreens, Family Dollar, Delhaize, Giant Eagle, HEB, Ahold USA Retail, Dollar General, Kroger, Meijer, Raley's, Sears Holdings, Target Canada and Topco, among others.



During these events, prescheduled meetings will take place in the seller’s meeting space, where private-label products can be reviewed. Meeting schedules are made available weeks prior to the event, and ECRM prequalifies each meeting to ensure all attendees get face time with the companies that fall into the appropriate category focus. This guaranteed face time breathes new life into the traditional tradeshow format, as several months’ worth of office appointments are accomplished in just two days.  



“The power of the ECRM platform is the ability to visit with a lot of suppliers that I would not normally be exposed to in the day-to-day running of my category,” stated Randy Scott, manager of prepared foods for Speedway SuperAmerica, who attended the 2014 Private Brand Foods event. “The fast-paced approach is perfect in that you have just the right amount of time from a ‘first impression’ perspective.”



The proactive environment encourages creativity and innovation, which helps to build better programs and bring more value to customers, while increasing the bottom line, ECRM stated.