Elisabeth Hasselbeck’s NoGii takes ‘Best Product’ at ECRM VMS event

TAMPA, Fla. — NoGii was named the DSN Best New Product at the recent ECRM 2015 Vitamin & Sports Nutrition event held here for its Whey & Quinoa Protein Powder. In addition, Spartan Brands was a finalist for its Beautiful Nutrition Healthy Hair Diet collection.

 

The two products were selected from among several entries which were displayed in the ECRM hospitality area throughout the event. Buyers cast their votes for the products based on product innovation and packaging. 

 

NoGii was created by gluten-free advocate and Emmy award-winning TV host Elisabeth Hasselbeck, and consists of 14 products ranging from high-protein bars and paleo bars to whey & quinoa protein powders. None of the items contain high fructose corn syrup, sugar alcohols, trans fats or hydrogenated oils, and are gluten-free as certified by the Gluten-Free Certification Organization. 

 

NoGii’s Whey & Quinoa Protein Powder is the brands’ first non-bar product, and contains 20 grams of protein, 7 grams of fiber, probiotics and 170 calories per serving, according to the company. It’s available in cocoa chocolate and vanilla bean 1.5 lbs jugs. 

 

Beautiful Nutrition is a new beauty, diet, health and fitness brand of Spartan Brands that is touting the concept of “Whole Body Supplements.” Its products contain advanced nutritional ingredients both topically and internally, and its collections are formulated specifically for women to provide a whole body system to enhance both appearance and well-being.

 

The brand’s Healthy Hair Diet supplement contains a blend of active ingredients including biotin, zinc, vitamins C and D, Fo Ti Root, and PABA, which have been shown to be necessary for the production of collagen protein found in healthy hair, support hair thickness, promote less graying and help prevent hair loss due to insufficient vitamin D, according to the company.