Essie goes bold with new winter shades

11/6/2017

NEW YORK — A new collection from leader in luxury nail polish company, essie has been unveiled. The go-to nail brand for beauty professionals, celebrities, and fashion icons has introduced six new shades that were inspired by the glitz and glamour of the upcoming holiday season. 


Colors ranging from ruby red to magenta purple, with a little sparkle and shine will be available along with the brand’s speed.setter and gel.setter top coats – to complete the consumer’s manicure. The new shades being introduced are:




  • ring in the bling – a dazzling ruby red tinged with light navy blue;


  • be cherry! – a bright crimson red;


  • suit & tied – a clean-cut sand beige;


  • social-lights – a slate gray glistening with amber warmth;


  • on your mistletoes – a dense oxford blue; and 


  • new year, new hue – a rich magenta purple


Essie’s new winter polishes are currently available for purchase, and will be sold for a suggested retail price of $9 per bottle. The gel.setter and speed.setter retail for $10 per bottle. 


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