Essie launches treat, love and color line

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Essie launches treat, love and color line

By David Salazar - 03/01/2017

NEW YORK — Essie on Wednesday introduced its new line of products that combine color and nail care. Essie treat, love & color brings together its sheer nail color and such nourishing ingredients as infused collagen and camellia leaf extracts. 


The line features three shades — treat me bright, a brightening sheer powder pink; laven-dearly, a naturalizing sheer lavender; and sheers to you, a sheer pink blush. The company said using the line can bring about 60% less nail peeling and 35% less nail breakage after one week of use. They don’t require a base or top coat. 


Each retails for $10 per bottle and were available beginning in January, the company said. 


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